Thursday 23 January 2020

Breast Implant Illness: Are Social Media and the Internet Worrying Patients Sick?



by Adidharma, Widya; Latack, Kyle R.; Colohan, Shannon M.; Morrison, Shane D.; Cederna, Paul S. 

Plastic and Reconstructive Surgery: January 2020 - Volume 145 - Issue 1 - p 225e-227e

Physicians are seeing an increase in breast implant illness, a phrase describing ill-defined symptoms attributed to breast implants.1,2 Because of extensive media attention on breast implant-related issues, it is understandable why patients may confuse breast implant illness with other breast implant-related diagnoses, including breast implant-associated anaplastic large cell lymphoma (BIA-ALCL), a type of non-Hodgkin lymphoma.3,4 Given the increasing role of online media in disseminating medical information, understanding information regarding breast implant illness on such platforms and how it impacts patients’ understanding of breast implant illness may inform physicians how to more effectively communicate with their patients.3 In this study, we assessed Google Trends and Twitter content to identify catalysts to the increased incidence of breast implant illness…