Thursday 8 May 2014

Breast cancer screening pamphlets mislead women

Breast cancer screening pamphlets mislead women. BMJ 2014; 348

Gigerenzer, G.

http://www.bmj.com/content/348/bmj.g2636?rss=1

Why should I have mammography? That question is regularly asked in pamphlets for screening. The answer is also regularly misleading. Women are told what they should do, but without being given the facts necessary to make informed decisions. This form of paternalism has a long tradition. In a campaign poster in the 1980s, the American Cancer Society declared: “If you haven’t had a mammogram, you need more than your breasts examined.”